When you're new to something, Rick Rubin enlightened us, you bring an ignorance that can be highly innovative. The usefulness of experts is indisputable but when you need a breakthrough freshness of insight is a priority. Indeed, so much of what we know somehow stands in the way of developing new perspectives. In a sense, we're at all times hostages to our mental models. And only by becoming familiar with them and aware of them can we learn how to see things from a new angle. Sometimes we may need to impose constraints on our projects in order to channel our creative energy. At other times, we may be asked to do exactly the opposite: drop the limitations, un-scope and acknowledge the importance of exploring something totally new, even if we don't know where this would lead us to. Unchartered territories obviously don't come with maps. They do, however, come with the promise of allowing us to be the first to map them while navigating them based on our inner compass. Ne
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